What’s In Your Marketing Recipe?

Even if in the same industry, no two complanies are alike, and based on the company’s specific needs – the marketing recipe must be adjusted accordingly. And what works for one business, might not be as effective for another.

A smart, 360-degree mix of paid, earned and owned action is typically best, but for example, the marketing action priority list is different for a Caribbean resort versus a Texas-based homebuilder. While both need leads, large, qualified email databases, sticky websites with compelling blogs – a Caribbean resort may rely on strategic media relations more than a homebuilder. It’s not that a homebuilder won’t benefit from a smart media relations campaign, but it might not be as much of a priority as it is for a tropical resort isolated in the middle of the Caribbean Sea. And consider consumer behavior – people are more likely to reference Travel + Leisure magazine ahead of their next vacation than a homebuilder media outlet for their remodel.

In order of importance and based on a specific anticipated outcome – what is most important to your company? And like a good soup recipe, what goes in your marketing receipe?

Email marketing	TV advertising	Text marketing
Media relations	Radio advertisements	Guerilla advertising
Event marketing	Influencer marketing	Print advertising
Lead generation funnels	Product placement	Direct mail
Social media	Public relations	Content marketing
Outdoor advertising	Paid digital advertising	Reputation management
Telemarketing	Blogging

Identifying what will be most effective for your business is where we excel. Stop chasing trends and stick to your guns with a solid, reliable package of marketing action that will produce an outcome that helps you make more money.

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